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3 Ways To Optimize Your 2020 Local News Facebook Strategy Using CrowdTangle
3 Ways To Optimize Your 2020 Local News Facebook Strategy Using CrowdTangle
T
Written by Tess
Updated over a week ago

Based on CrowdTangle's 2019 trends reports, local news publishers on Facebook continue to show a strong trajectory with increased interactions year over year. 

Given the success of local news and information on Facebook, we zoomed into the data from our recent trends reports of German and U.S. local news to identify successful publishing strategies. Here are some recommendations.

CrowdTangle Trends Reports: 

1. LOCAL CONTENT

Additional Resource:
Local Media Association Strategy Report:

What local news links overperform on Facebook and why?


2. VIDEO ENGAGEMENT

Additional Resource:
Local Media Association Strategy Report
What local news Facebook videos are most engaging and why?


3. CONTENT MIX & POST SCHEDULE

Additional Resource:
Local Media Association Strategy Report
Can media organizations benefit from refined posting schedules on Facebook?


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