Overperformance is calculated by benchmarking how many interactions that account’s posts usually get after a certain period of time. Benchmarks are calculated from the last 100 posts of each post type (photo, video, link, etc.) from the account.

Underperforming is a relative score as to how posts for that Page or account normally perform. If it’s red, it's performing below average.

Total Interactions
The total number of likes, reactions, shares and comments on a Facebook post; the total number of likes and comments on an Instagram post; the total number of upvotes and comments on a reddit thread.  

Interactions Per Post
Interactions Per Post is calculated by taking the total number of interactions for a specific Page/account/subreddit or list of Pages/accounts/subreddits in a given time period and dividing that number by the total amount of posts in that same time period. 

Interaction Rate - Post/Account  
Calculated by averaging the number of interactions for all of the account’s posts in the specified time frame, then dividing that by the number of followers/fans. 

Interaction Rate - Page
Calculated by averaging the number of interactions for all of the account’s posts in the specified time frame, divided by the number of posts, and then divided again by the average account size (followers/page likes) in question over the timeframe. 

Interaction Rate - List
Calculated by taking the number of all interactions on every post from every account in the list and then dividing by the number of posts. Then divide by the average size (follower count/ page likes) of the accounts in the list.

Share of Voice - The percentage of Total Interactions that belongs to a page or account in a List. The page is then ranked in email and Live Display Leaderboards based on its Share of Voice.

The customizable weights given in our algorithm to each interaction (for example, a reaction, share or comment). Choose which interaction is most important to you.

A leaderboard allows you to see how a single account or a group of Pages/accounts are performing over a set period of time. This feature is helpful for reporting purposes, and for competitive intelligence. Additionally, when you hover over an account or Page you can glean insight and trends from that account about what types of content were posted.

Video View
The number of times a video was watched for an aggregate of at least 3 seconds, or for nearly its total length, whichever happened first (more info here). However, CrowdTangle updates video views captured every 4-6 minutes, so the numbers reflected in CrowdTangle and what you see on Facebook may occasionally be briefly out of sync. 

Post Types

Links uploaded to the platform 

Status/Text Post
Text only posts 

Photos uploaded to the platform 

Videos uploaded to the native video players, including Facebook Live. 

Video (Other)
Vimeo or other platforms and shared on Facebook.

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