It's always election season somewhere, and CrowdTangle is here to make covering those elections easier. Below are suggestions on how to use each of our features in your election coverage. For a deeper dive, be sure to download the playbook (above).
Use these CrowdTangle Features To Cover Elections
CrowdTangle Search: The top trend graph will show how election or candidate keywords have performed on social over time. Meme search will help with text on image posts so you'll have broader results from overall election keywords.
Lists: Set up lists for politicians, candidates, local officials, campaign staffers, political Facebook groups, political influencers and journalists. Set up a weekly digest (in our notifications section) for these lists to keep track of what everyone is saying.
Saved Search: Search as many terms as you can related to elections and country issues. Also search within lists created or conversations in public groups.
Intelligence: See who's driving more social interactions around their content. Compare candidates in races, political groups and more.
Live Displays: Create an election-themed Live Display to give your team a real-time, multi-platform view of what candidates are saying, what local and national publishers are saying about the candidates, to compare your coverage of the election to that of your competitors, and more.
Check out these Live Displays for these 2020 Elections:
Elections on Instagram
Here are best practices for engaging Instagram audiences around an election; plus, what we learned from the 2018 US Midterms.
Elections Resources for Journalists
We frequently see CrowdTangle data being used by journalists all over the world. Here's a quick primer on some of the ways we've seen it used in the lead-up to, during and after elections.
How to do fan-outs to see how a piece of content is spreading. (Fan-outs are tactics investigators use when they’re trying to identify similar content that has made its way across social media networks.)