What Is This?
This is a part of the Election Strategy Series
Why Would I Use This?
- To determine which candidates are driving more social conversations
- To identify new influencers, Groups, or publishers to follow
- To identify and track sources of false news
- To compare the effectiveness of your coverage to that of your competitors
How Do I Do This?
Determining Which Candidates Are Driving More Social Conversations
Through Your Election Live Display:
Step 1: First, decide which Platforms are most representative of the candidates/incumbents in the election you're following. In the United States, for example, Twitter tends to be the platform that politicians focus on, and activity on Instagram tends to be less representative of a candidate's influence. In Latin America, on the other hand, Instagram tends to be the platform of choice, and activity on Twitter may be less representative of the candidate's influence.
Step 2: For each Platform you want to track, create a List of each candidate/incumbent's official Pages/Profiles/Accounts.
Step 3: In your Election Live Display, create a Leaderboard column for each of those Lists. This will allow you to see which candidates are driving the most social conversation and what percentage of the overall interactions for the List comes from each candidate.
Outside of Your Election Live Display
Step 1: If you haven't already, create a List of the Pages/Profiles/Accounts of each candidate in the election you're following. Be sure to have a version of this List in each of your Facebook, Instagram, and Twitter Dashboards.
Step 2: From any Dashboard, go to Intelligence
Step 3: For each Platform you wish to track, add the Pages/Profiles/Accounts of each candidate you're following in that particular election to the Intelligence graph.
Step 4: Use this to compare the performance of the different candidates. You can even click on any point on the graph to see what the top posts were at that time- giving you a sense of what is having the greatest impact on the electorate.
Step 5 (optional): Export the data as a PDF to share with your larger team.
Identifying New Influencers, Groups, or Publishers to Follow
CrowdTangle's analytics makes it easy to identify new influencers, public Facebook Groups, and publishers whose content is trending in the coverage of the election you're following.
Step 1: Create an election-themed Saved Search in your Facebook, Twitter, and/or Instagram Dashboards (whichever platforms are most active in the election coverage). Set the search up to look for candidate names, for example.
Step 2: Create a Leaderboard column in your Election Live Display for each of the above Searches you create. Add any existing election-themed Lists you've created for this election in the "Search Within None of These Lists" field- to remove Pages/Profiles/Groups/Accounts that you are already following.
Step 3: Study the top entries in the Leaderboard and consider adding them to your existing Lists for this election. Note- unless you are explicitly looking to build a List of false news sites, be sure that these new Pages/Profiles/Groups/Accounts aren't false news sites before adding them to your Lists
Finding and Tracking False News Sites
You may also want to create a Post Stream column in your Election Live Display dedicated to known false news sites- to keep track of the false news that's being spread about the election you're following.
Step 1: Using the Chrome Browser, navigate to the page of a false news article related to the election you're following.
Step 3: Dig into the content from these sites/Accounts and verify that they are routinely spreading False News
Note- be sure to leverage CrowdTangle to mark any Facebook Link posts as false news!
Step 4: Create a "False News" List for each of your Facebook, Instagram, Twitter, and Reddit Dashboards that includes the Accounts/sites that you've identified.
Step 5: Set up a Saved Search in each of the above Dashboards that looks for specific candidate names and other useful election keywords. Add the relevant False News List to the "Only Search Within These Lists" field for each Saved Search to hone in on false news specifically related to the election you're following.
Step 6: In your Election Live Display, create a Post Stream column for each of the Saved Searches and combine them together to create a multi-platform Post Stream that surfaces false news about the election.
Comparing the Effectiveness of Your Coverage to That of Your Competitors
You can use your Election Live Display to track the impact of your coverage of the election to that of your competitors.
Step 1: Create a List of your competitor Pages/Accounts that also includes your own Pages/Accounts in each of the Platforms that you typically track for competitive insights.
Step 2: Create an election-themed Saved Search in your Facebook, Twitter, and/or Instagram Dashboards (whichever platforms you most watch for competitive analytics). Set the search up to look for candidate names, for example.
Step 3: Add the competitor List you created above to the "Only Search Within These Lists" field of the Saved Search. (Repeat this for each Platform as necessary) This will tell CrowdTangle to pay attention only to posts that are both about the specific election you're covering AND from your competitive List.
Step 4: In your Election Live Display, create a Leaderboard column for each of the Saved Searches you created above. This will let you and your team keep track of how your election-related coverage is performing compared to that of your competition.
Step 5 (optional): Set up a Leaderboard Notification to send you and your team a weekly/monthly/etc update on your election coverage performance compared to that of your competition.
Next Up: Getting Historical Perspective