We've highlighted below each of the key features you learned during a CrowdTangle University training. For a deeper explanation of each of the concepts, click on the links to additional articles.
Sourcing Local Stories:
Explore: Find already curated lists of sources, influencers, competitors to discover content for your audience and localize stories.
Lists: Set up custom lists of sources for your beat, local businesses and/or competitors for newsrooms to share.
Search: Search your neighborhoods, beat keywords, trending hashtags and more to discover posts and content related to those topics.
Notifications: Set up alerts and digests for your Lists or Searches to stay on top of what your local sources are posting to social media.
Intelligence: Track pages, reporters and competitors over time to determine social strategy and industry trends.
Referral Search: Find digital communities sharing and talking about your stories to build brand engagement and context around the audiences you're reaching on social.
Chrome Extension: The easiest way to see who shared a link on social. The Chrome Extension will give you a cross-platform look at a story's impact on social.
Leaderboards: Get a birds eye view that quickly ranks how pages and accounts are doing vs each other.
Live Displays: Create cross-platform post streams and real-time leaderboards that everyone in the newsroom can access.
Notifications: Subscribe senior leaders to leaderboards, journalists to digests and sync alerts to Slack for the whole newsroom.
Branded Content: Filter content by campaigns to see how they perform and identify new partners to work with.
Subscriptions Strategy: Identify content that's doing well on social platforms and optimize to convert loyal audiences.
Video Strategy: On Facebook, video ad breaks are only available for 3+ minute videos. Video Length will allow you to zero-in on the best performers, hopefully maximizing monetization.
Sales Team: Set digital sales teams up with lists for clients and prospects so they have a strong understanding of their social presence.