Bloomberg|Quint joined the already crowded news industry in India in 2016. A digital-only publication, the company officially launched in 2017. As a digital brand, maximizing engagement and building a strong social presence was vital for the company. Today Bloomberg|Quint is one of India's largest digital publishers.
We spoke to Eshani Mathur, their social media manager and Ivor Soans, their head of branded content to understand how they used to CrowdTangle to grow their business. Watch their story below.