More Tools for Tracking Social Data

CrowdTangle is one of many tools available to measure activity and engagement on Facebook, Instagram, and other social media platforms.

Written by Tess
Updated over a week ago

Other Facebook data sources include:

Facebook Page Insights: These are private to Page admins, and those who manage the Page. You can use Page Insights to understand how people are engaging with your Page. Find demographic data about your audience, and see how people are discovering and responding to your posts.

Facebook Audience Insights: Facebook Audience Insights gives you aggregate information about two groups of people—people connected to your Page and people on Facebook—so you can create content that resonates and easily find more people like the ones in your current audience. Learn more here, or go to Audience Insights here. Facebook IQ puts out frequent industry reports and learnings as well, and lets you drill down into specific moments, holidays, and demographic trends.

Creator Studio: Creator Studio brings together all the tools you need to effectively post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts. It also helps you take advantage of new features and monetization opportunities you may be eligible for, and includes Instant Articles insights at an aggregate and article level as of October 2020. It helps track video performance, engagement, earnings and loyalty and is also the only desktop destination for Instagram insights. Anyone who manages a Page can use Creator Studio, though your Page role determines the specific information you see and the actions you can take. Learn more about it here, and access it here.

Facebook Developer APIs: You can find more information about the APIs Facebook makes available, here, including the Graph API. The Graph API is the primary way for apps to read and write to the Facebook social graph. All of our SDKs and products interact with the Graph API in some way, and our other APIs are extensions of the Graph API.

Third-party solutions: Facebook also maintains a robust third-party developer ecosystem, and many partners use third-party solutions such as Tubular Labs, Chartbeat, Sharablee, Parsley, Newswhip, Social News Desk, Storyful, and others to measure and track engagement, and monitor what’s happening on social media. Use the directory here to search for more solutions. For newsrooms specifically, we also love Poynter’s “Try This” tools. newsletter

All datasets available to researchers are listed at

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