CrowdTangle

We create benchmarks and use those to compare to posts

How is overperforming calculated?

Generally it's: (actual interactions) / (expected interactions), but the details get complicated

The totals row on top comes from a different source than the links listed below

There are few different ways we calculate interaction rate.

overperforming, underperforming, interaction rate, interactions, video views, reach, and more!

CrowdTangle will now use Followers as the default metric to measure a Facebook Page's audience size.

The answer: Different measurement techniques

An overview of CrowdTangle's Interactions Per Post metric

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