It depends on the account. We have found that, in general, the more folks interact with a post, the more likely it is that they are also clicking through to it. However, that's not always the case (sometimes people like a post that they don't click through, and sometimes people click through to a post they don’t like). In general, shares are probably the best proxy. The social network APIs currently don’t give public access to clicks or reach, so they will not be displayed within the dashboard.

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