Branded content is a type of Facebook or Instagram post that features a third-party product, brand, or sponsor ("marketer"). CrowdTangle only surfaces branded content that is both non-targeted and public. Additionally, branded content by age-gated pages (e.g. alcohol or tobacco brands) will not be tagged in CrowdTangle. Learn more about branded content for Facebook here and Instagram here.
UPDATE (2/14): Instagram Branded Content is available.
CrowdTangle can be used to surface branded content and also to identify potential business partners.
Identifying Branded Content:
Branded Content posts can be identified by the word "with" after the name of the page. This also identifies the business partner:
Pro Tip: Clicking on the business partner page name after the word "with" will perform a search for all of that business partner page's branded content.
Discovering Branded Content
Branded Content Leaderboards
Leaderboards can be set to analyze the performance of branded content from the Pages in a List or Saved Search. The option to create a Branded Content leaderboard is found under the "All Posts" drop down menu:
Pro Tip: To identify potential cross-posting partners, create a Saved Search in a Facebook or Instagram Dashboard that Searches for your publication's base URL. This will identify any of your posts that have been shared by other Pages being tracked by CrowdTangle. You can then create a Branded Content Leaderboard to identify the most successful publishers who are sharing your content.
Branded Content Videos
You can filter your branded video content by length to determine what how successful branded content campaigns were with short and long videos. Also easily surface branded content videos between 2:30-3m, on the cusp of additional monetization.