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CrowdTangle for Journalists: Election Coverage You Can Do Using CrowdTangle Data
CrowdTangle for Journalists: Election Coverage You Can Do Using CrowdTangle Data
Written by Tess
Updated over a week ago

We frequently see CrowdTangle data being used by journalists all over the world. Here's a quick primer on some of the ways we've seen it used in the lead-up to, during and after elections. We hope this helps give you some ideas, and of course please let us know, share, or tweet us @crowdtangle if you do a story! (p.s. here's how to cite correctly.)

#1 Show the volume of engagement on political candidates, parties and/or groups

#2 Analyze what topics are driving the conversation around an election event, a relevant cultural moment, voting, etc.

#3 Analyze the tactics of a social media campaign (or ad strategy). What kind of messaging are campaigns using? What subset of supporters (or detractors) are "loudest" on social media? What are they spending on ads vs. doing organically? Make sure to use the Facebook Ad Library in tandem.

#4 How information (or misinformation) about the election or candidates spreads

#5. Fact-checking. There are many, many examples of Facebook's third party fact-checkers using CrowdTangle to cover and track the spread of misinformation, like how a claim originated, and to report on its reach and distribution in a fact-check. See our full set of misinformation resources for more how-tos and examples on this, but here are a couple.

#6. Live Data visualizations. News publishers are free to use CrowdTangle's API to power public-facing visualizations. We've seen some great examples from publishers like SVT in Sweden, the BBC in the UK and CBC in Canada.

SVT, Swedish national broadcaster, visualization on what election-related topics were getting the most engagement during the election cycle. (This has since been taken down, but you can see the visual below.)

Have questions on a story or need more data? Email for CrowdTangle support, and for additional data points and help.

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